Popular Nigerian social commentator VeryDarkMan has ignited a fresh online controversy after claiming he has taken steps to trademark the name “BLord”, warning that the use of BLord-branded electric vehicles for commercial transportation could attract legal consequences.
The claim, made in a viral video currently circulating across social media platforms, has sparked intense debate around intellectual property rights, branding, and the fast-growing electric vehicle space in Nigeria.
According to VeryDarkMan, his action followed recent announcements by Blond, who had disclosed plans to ship electric vehicles into Nigeria. BLord reportedly stated that several containers of electric cars were en route, with four already delivered out of an expected 50.
VeryDarkMan alleged that the electric vehicles bear the “BLord” name prominently on their body and are intended for transportation services. He argued that this raised legal questions about trademark ownership, especially if the vehicles are deployed for commercial use.
In the video, VeryDarkMan stated that he visited the trademark registry to confirm whether “BLord” had been officially trademarked. According to him, officials informed him that the name was not registered as a trademark at the time.
He claimed that he then proceeded to file for trademark protection of the name under his legal name, Vincent Otse, specifically within the transportation category. He added that his decision was based on his interest in the name and the belief that it was not legally protected in that space.
Based on his claims, VeryDarkMan warned that individuals or businesses operating BLord-branded electric vehicles for transport purposes could face legal challenges, including possible arrest, if trademark rights are upheld.
However, he clarified that registering “BLord” as a business name with the Corporate Affairs Commission (CAC) is a separate process and remains possible. According to him, trademark protection operates independently and can grant exclusive rights within specific commercial categories.
Social Media Reacts
The video has triggered widespread reactions online, with Nigerians divided over the legality and ethics of the move. While some users questioned whether trademark ownership alone could justify arrests, others called for calm and urged both parties to seek proper legal clarification.
Legal analysts and observers have also noted that trademark disputes are often complex and typically resolved through regulatory and judicial processes rather than public declarations.
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