Afrobeats superstar Davido has once again won the admiration of fans after securing an endorsement deal for content creator Carter Efe during a live Twitch stream.
The remarkable moment happened during Davido’s appearance on Carter Efe’s livestream, where the singer made a surprise call that instantly changed the comedian’s fortunes.
Davido Pitches Endorsement Live on Stream
During the livestream, Davido placed a phone call to Lanre Odutola, the Global Marketing Manager of Martell, requesting that Carter Efe be considered for a brand endorsement.
Without hesitation, Odutola agreed to the proposal, a response that left Carter Efe visibly shocked and overwhelmed. The streamer reacted with disbelief as viewers erupted in excitement across the livestream.
When Carter Efe attempted to express his gratitude, the Martell marketing executive made it clear that the endorsement was entirely Davido’s initiative.
“Na OBO dey run am,” he said, confirming that Davido personally pushed for the deal.
This is influence! Davido made one call to Martell on stream and secured an ambassador deal for Carter Efe immediately 👀🔥
— NaijaWide Media (@Naijawide01) December 18, 2025
Social Media Reacts
The moment has since gone viral, with fans praising Davido for using his influence to uplift others. Social media users flooded comment sections with reactions celebrating the singer’s generosity.
One user, @popecruz, wrote:
“OBO na baba fr! Davido crashed Carter Efe’s Twitch stream and changed lives forever. Calling Martell live to secure an ambassador deal is heart of gold behavior.”
Another user, @DbPragmatic, added:
“Davido has always been committed to lifting others. ‘We grow by lifting others’ is not just talk for him.”
The incident further reinforces Davido’s reputation as an artist who consistently supports emerging talents and content creators.
A Career-Defining Moment
The live endorsement pitch has been described by fans as one of the most memorable moments in Nigerian streaming history, highlighting the growing influence of Twitch livestreams in shaping entertainment careers.
For Carter Efe, the night marked a major turning point — one powered by Davido’s support and belief in his craft.
